Why Is Digital Marketing a Necessity for All Individuals and Businesses?

The world is transforming at an exponentially. To survive, individuals and businesses will have to keep up with the changing trends. Even a few years back, digital marketing was seen as an oddity. However, not anymore!

Online marketing is no more an oddity, but it has become a necessity. The Internet has assumed an indispensable part of everyday life. It is how businesses function, how humans connect with one another and how the world goes round (quite, literally!).
Well, if you still have not embraced online marketing, here are some reasons that will compel you to. Here we go…

Digital marketing for individuals

Online marketing is really an umbrella term and there are various tools and processes under it. Social media, in particular, helps politicians, celebrities, dieticians, doctors, dentists, lawyers, CA, youngsters and other individuals to get their message across to the mass. It assists celebrities to connect with their fans while politicians are able to connect with the youth and their voters to boost their campaign. Similarly, doctors, lawyers and others in professional services offer advertise their services, via social media platforms. Youngsters and the general public are also able to make use of social media sites to grow their network and get work.

In today’s world, only the powerful has a voice and that is the only voice that people listen to or look up to. But, the Internet is such a powerful tool that is can help you connect with a global audience and you can make them sit up and listen to you, even if you are not really a “powerful” person. Such is the power of digital advertising and marketing!

Internet marketing for small businesses

For start-ups and small firms, traditional advertising can become very expensive. Small-scale businesses usually function on a tight budget, and therefore, investing in TV commercials, radio or print ads sometimes become a bit difficult. With the advent of the Internet, the advertising and marketing dilemma of small businesses were eliminated. These businesses finally found the solution to their marketing woes. Online marketing allows small business owners to be able to market their products or services and establish brand recognition in the marketplace, via several Internet marketing avenues. They are able to reach out to their niche target audience without going overboard with their budget. It is really a boon for small businesses looking to expand their operations and become a force to reckon with in their specific industry.

Online marketing for enterprises

The benefits of digital marketing for global companies are simply endless. Businesses with means will not only be able to take advantage of free Internet resources, but they also will be able to run expensive ads across search engines and social media platforms. This will help them in strengthening their brand name, connecting with their audience and improving their sales. If they are planning to launch any new product or service, they will be able to conduct an online survey without much hassle. From the pre-production to the completion and launch of their product or service can be done seamlessly and much quickly. Newspaper ads and other forms of advertising can be easily missed in the crowd, but online ads are usually hard to miss. Plus, businesses staying connected with their consumers will give them an advantage over others. After all, impeccable customer service is what customers generally look for!

The Myriad Digital Marketing Services Available to You

Thanks to the rapid growth of Internet and online marketing, there are several agencies available who offer affordable and effective digital marketing services. The services include SEO or search engine optimization, SMO or social media optimization, content marketing, website design & development, web & mobile applications, link building, web hosting, paid ads, such as Facebook ad, YouTube ad, Google shopping ad and more. All of these services together are known as Internet marketing.

It all starts with a website, and therefore, website & design and development is the first step. You can create static or dynamic website for your business, yourself or for a cause that you are supporting. Since the number of mobile users has gone up, the need of the hour is responsive website design that can be seamless viewed on the desktop, as well as, other devices, such as laptops, tablets and smartphones.

Once the website is ready, it is time to employ SEO tactics so that your site can rank high on the search engine result pages. To further boost your online marketing efforts, you can create social media accounts in Facebook, Twitter, Google+, LinkedIn, Pinterest and so on.

The Essential Laws of Cars Explained

Things To Apperceive If Buying Cars

You should apperceive that even admitting cars were acclimated to be purchased by the affluent and acclaimed before, a lot of humans can allow one now. Due to the accretion alcove of association and civilization, it’s a actuality that accepting a car these canicule is a call for abounding people. It’s aswell a actuality that cars are mostly acclimated for accessible busline all over the world. Accepting that in mind, it’s alone accustomed that accepting a car will account you abnormally if you reside in a somehow limited area. However, you accept to accumulate in apperception that accepting your own car agency that you will charge to accede some important things first.

You should be acquainted that the accepted antagonism in the car accomplishment industry in the present day is something that is absolutely tight. It’s a actuality that with abounding cars accepting bogus today, allotment the best one that you charge is something that can be challenging. In any case, if you’re traveling to buy your own car, again you should apperceive that it’s important to ensure that you’re adequate with your best of architect for it. You accept to accomplish abiding that you’ll be accepting the car that will advice you accomplish your circadian needs for it abnormally if it comes to transportation. Also, you will charge to accede the actuality that you will charge the appropriate account to get the car that you want.

In any case, this commodity will advice you out in accepting the appropriate car that you charge that avalanche aural your budget. These are the tips that you can try following:

You should apperceive that accepting able to accept the best car that you charge agency that you will charge to be accommodating about selecting one. Doing this will ensure that you will abate the accident of allotment the amiss car. Also, you will charge to ask yourself why you charge to buy a car in the aboriginal place. If it comes to this matter, it’s important to accede assertive factors that can affect your accommodation on accepting the car that you need. The endure affair that you’ll wish to do is to accept a abnormal car. In any case, you wouldn’t wish to accomplish the aberration of spending all your money for the car that you almost like even admitting it’s a car nonetheless.

Also, there are money lenders that can aid you if the time comes that you charge to get your own car. Of course, you still accept to accomplish abiding that their agreement for the accommodation that they’ll accommodate would be something that’s reasonable for you. Accepting able to accept the best accommodation for accepting your car will accomplish things easier for you in the future.

What Is the Relevance of Technology?

“Technology in the long-run is irrelevant”. That is what a customer of mine told me when I made a presentation to him about a new product. I had been talking about the product’s features and benefits and listed “state-of-the-art technology” or something to that effect, as one of them. That is when he made his statement. I realized later that he was correct, at least within the context of how I used “Technology” in my presentation. But I began thinking about whether he could be right in other contexts as well.What is Technology?Merriam-Webster defines it as:1a: the practical application of knowledge especially in a particular area: engineering 2 b: a capability given by the practical application of knowledge 2: a manner of accomplishing a task especially using technical processes, methods, or knowledge 3: the specialized aspects of a particular field of endeavor Wikipedia defines it as:Technology (from Greek τέχνη, techne, “art, skill, cunning of hand”; and -λογία, -logia[1]) is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools, including machinery, modifications, arrangements and procedures. Technologies significantly affect human as well as other animal species’ ability to control and adapt to their natural environments. The term can either be applied generally or to specific areas: examples include construction technology, medical technology, and information technology.Both definitions revolve around the same thing – application and usage.Technology is an enablerMany people mistakenly believe it is technology which drives innovation. Yet from the definitions above, that is clearly not the case. It is opportunity which defines innovation and technology which enables innovation. Think of the classic “Build a better mousetrap” example taught in most business schools. You might have the technology to build a better mousetrap, but if you have no mice or the old mousetrap works well, there is no opportunity and then the technology to build a better one becomes irrelevant. On the other hand, if you are overrun with mice then the opportunity exists to innovate a product using your technology.

Another example, one with which I am intimately familiar, are consumer electronics startup companies. I’ve been associated with both those that succeeded and those that failed. Each possessed unique leading edge technologies. The difference was opportunity. Those that failed could not find the opportunity to develop a meaningful innovation using their technology. In fact to survive, these companies had to morph oftentimes into something totally different and if they were lucky they could take advantage of derivatives of their original technology. More often than not, the original technology wound up in the scrap heap. Technology, thus, is an enabler whose ultimate value proposition is to make improvements to our lives. In order to be relevant, it needs to be used to create innovations that are driven by opportunity.Technology as a competitive advantage?Many companies list a technology as one of their competitive advantages. Is this valid? In some cases yes, but In most cases no.Technology develops along two paths – an evolutionary path and a revolutionary path.A revolutionary technology is one which enables new industries or enables solutions to problems that were previously not possible. Semiconductor technology is a good example. Not only did it spawn new industries and products, but it spawned other revolutionary technologies – transistor technology, integrated circuit technology, microprocessor technology. All which provide many of the products and services we consume today. But is semiconductor technology a competitive advantage? Looking at the number of semiconductor companies that exist today (with new ones forming every day), I’d say not. How about microprocessor technology? Again, no. Lots of microprocessor companies out there. How about quad core microprocessor technology? Not as many companies, but you have Intel, AMD, ARM, and a host of companies building custom quad core processors (Apple, Samsung, Qualcomm, etc). So again, not much of a competitive advantage. Competition from competing technologies and easy access to IP mitigates the perceived competitive advantage of any particular technology. Android vs iOS is a good example of how this works. Both operating systems are derivatives of UNIX. Apple used their technology to introduce iOS and gained an early market advantage. However, Google, utilizing their variant of Unix (a competing technology), caught up relatively quickly. The reasons for this lie not in the underlying technology, but in how the products made possible by those technologies were brought to market (free vs. walled garden, etc.) and the differences in the strategic visions of each company.Evolutionary technology is one which incrementally builds upon the base revolutionary technology. But by it’s very nature, the incremental change is easier for a competitor to match or leapfrog. Take for example wireless cellphone technology. Company V introduced 4G products prior to Company A and while it may have had a short term advantage, as soon as Company A introduced their 4G products, the advantage due to technology disappeared. The consumer went back to choosing Company A or Company V based on price, service, coverage, whatever, but not based on technology. Thus technology might have been relevant in the short term, but in the long term, became irrelevant.In today’s world, technologies tend to quickly become commoditized, and within any particular technology lies the seeds of its own death.Technology’s RelevanceThis article was written from the prospective of an end customer. From a developer/designer standpoint things get murkier. The further one is removed from the technology, the less relevant it becomes. To a developer, the technology can look like a product. An enabling product, but a product nonetheless, and thus it is highly relevant. Bose uses a proprietary signal processing technology to enable products that meet a set of market requirements and thus the technology and what it enables is relevant to them. Their customers are more concerned with how it sounds, what’s the price, what’s the quality, etc., and not so much with how it is achieved, thus the technology used is much less relevant to them.

Recently, I was involved in a discussion on Google+ about the new Motorola X phone. A lot of the people on those posts slammed the phone for various reasons – price, locked boot loader, etc. There were also plenty of knocks on the fact that it didn’t have a quad-core processor like the S4 or HTC One which were priced similarly. What they failed to grasp is that whether the manufacturer used 1, 2, 4, or 8 cores in the end makes no difference as long as the phone can deliver a competitive (or even best of class) feature set, functionality, price, and user experience. The iPhone is one of the most successful phones ever produced, and yet it runs on a dual-core processor. It still delivers one of the best user experiences on the market. The features that are enabled by the technology are what are relevant to the consumer, not the technology itself.The relevance of technology therefore, is as an enabler, not as a product feature or a competitive advantage, or any myriad of other things – an enabler. Looking at the Android operating system, it is an impressive piece of software technology, and yet Google gives it away. Why? Because standalone, it does nothing for Google. Giving it away allows other companies to use their expertise to build products and services which then act as enablers for Google’s products and services. To Google, that’s where the real value is.The possession of or access to a technology is only important for what it enables you to do – create innovations which solve problems. That is the real relevance of technology.